A look is only as good as its weakest link. Therefore, the coolest guy in the room is not always the one wearing a floral Cuban collar shirt or
trousers so wide they could double up as bell tents, but the one that nailed the basics with an expertly fitted white T-shirt or sleek penny loafers.
Whether you want to know the latest men’s fashion trends, what smart casual and business casual actually mean, or just the right colours for your skin tone,
we've got you covered.